Like many other American success stories, Luminox came from a
              forward-thinking individual realizing a need in the market and meeting it.
              Barry Cohen, a watch industry veteran, came across a Swiss self-powered
              illumination system and knew that it would make watches more visible and
              easier to read in low or no light situations. He asked his friend Richard Timbo
              if he would like to join him. Luminox was born in 1989, driven by a commitment
              to offer cutting-edge luminescence and readability in its line of high-performance sports watches.